Why Public Relations?

In today’s media-saturated culture, effective PR is a crucial part of any public undertaking. Image and public opinion mean everything, especially in the increasingly influential realm of social media. The individual or group who wins the media race will win the ultimate goal: the trust of the people.

Public relations, better known as PR, is the art and science of making people, governments and organizations look good. PR professionals work behind the scenes — sending press releases, courting journalists, researching public opinion — to position their clients as positive role models, ethical businessmen and concerned public officials.

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