a BRAND new world
Brand image is everything. It is the sum of all tangible & intangible traits — the ideas, beliefs, values, interests, and features that make it unique. A brand image visually & collectively represents all internal & external characteristics — the name, symbol, packaging, literature, signs, vehicles & culture. It’s anything & everything that influences how brand or a company is perceived by its target constituencies — or even a single customer.
Brand image may be the best, single marketable investment a company can make. Creating or revitalizing a positive brand image is a basic component of every business — and lays a foundation on which companies can build their future. By developing strong and consistent images, well-regarded brands generate hidden assets – or brand equity that give them distinct advantages.