I {Heart} Ronson

J.C. Penney is banking on Charlotte Ronson to infuse a bit of contemporary flair onto the selling floor.

The retailer has signed a deal with the New York-based Ronson to design a full contemporary sportswear collection called I [Heart] Ronson. Will the partnership help J.C. Penney’s image and bottom line? Time will tell. Here is a sneak peek of the collection.

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